There’s a meme going around on the web lately that shows a man telling his bulging tummy, ‘Don’t you know you need to stay inside during the lockdown. Don’t come out!’ Well, we all know the origin of that meme – our midday and midnight cravings! Have You ever struggled with finding the perfect snack? One could blame it on the weather! The changing season changes our food preferences. Our fruits and vegetables change, our drinks change then why not our snacks?
Imagine you are in a grocery store and you come across a shelf full of roasted snacks. What comes to your mind when you see the word ‘roasted’? Do words like ‘healthy’ and ‘oil-free’ cross your mind? Or do you have second thoughts about the snacks being oven-fried? The good news is roasted snacks are made completely oil-free, which makes them a healthy substitute to satiate your cravings.
The Quarantine routine has left us all with one question: What to do with ample time in hand? Well, we thought of doing something that was on our list for a long time. Our first-time customers often ask us a few questions before buying, be it on social media or during their visits to our pop-ups.
And we at Omay have always made sure that the customers are educated about us and our products before they make a purchase. Through this blog, we are going to answer the most common questions we have been asked often.
You hustle to reach office in time, and just before locking your apartment you realize, you missed picking up your snack-time munchies – your salad bowl, fruit or your biscuits/chips. While you pack your lunch or are lucky to work at a place that takes care of your meals, you still struggle to pick up snacks to satiate your evening hunger strike EVERYDAY!
Flipside, you gotta eat around that 4pm time; that’s unavoidable. You rush to the nearby food court, go into the guilt mode of picking avoidable calories from junk and later in the night again resolute to carry that snack time munchies pack tomorrow.
I had been in a similar spot just like you before setting up Omay Foods. I have witnessed colleagues who’d bring in tomatoes, apples, cucumbers and what not – chop them in the evening office hours and then get back to work. But how often does your work schedule allow you to do this?
With this quest, Omay was born. I too felt that need to have some portable healthy snacks that we could consume anytime during the day and carry easily wherever we go – office, weekend trip or just simply shopping.
Hence, we developed snacks that are a) portable b) flavorful and c) most importantly healthy.
a. Our snacks are packed appropriately in airtight containers that can fit almost anywhere – in your car, your laptop bag, or sit seamlessly on your work table; to be your perfect “anytime, anywhere snacking partner”.
b. Taking the myth of “healthy is not tasty” away, are snacks are real flavor bombs. One cannot take that “Indian” taste palate away from you and we know that! Each of our snacks come with a very unique seasoning/ masala combination – made with only natural spices and nothing artificial.
c. Healthy, how? We use the unpopular cooking process of roasting, wherein food is dry cooked in rock salt at high temperature, and nowhere oil, butter, cheese or anything else is used. Plus, we focus strongly on seasonings – working with rare ayurvedic herbs like nutmeg, mace, cinnamon, asafoetida etc. which are known to be home to medicinal benefits, and are very rare to the mass packaged food industry.
In short, you can expect a crisp, oil-free, sugar-free, flavorful snack that anyone can consume anywhere, any time of the day.
The urban Indian working class has adopted this toddler and made it a part of their daily diet.
It’s a testament to our snacks and their use case that in a short span of just about 1.5 years, we proudly now ship over 80,000 units a month and keep growing double digits month on month. If you haven’t had a chance to try our snacks, get your packs now from our website: www.omayfoods.com and share your experience with me in the comments below!
Here’s to shunning away from the oil-loaded chips and namkeens, and making India healthier one bite at a time. PS: my personal favorites: Strawberry Blast, Solid Soyabean, and Beaten Chana!
Vijay Katta, Founder – Omay Foods